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Month: June 2016

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What has the Zero Moment of Truth (ZMOT) Added to the Traditional Marketing Model?

7 years ago • 0 comments • 2
illustration of Zero Moment of Truth (ZMOT)

The Zero Moment of Truth is the most important time for a marketing analyst to understand a consumer because at this point they can still be moved in their decision.

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Data Analytics are no use without the Digital Analyst

7 years ago • 1 comment • 2
Digital analyst showing marketing growth

A piece of software can make it available to us, but if analysts don’t know where to look, what metrics to compare or how to interpret what they’ve collected, it wouldn’t be worth a penny.

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About me

Irina Micov
Irina Micov
I'm a journalist with a great interest in marketing and a tenacious curiosity about everything that the digital world has to offer.

Recent Posts

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  • illustration of Zero Moment of Truth (ZMOT)

    What has the Zero Moment of Truth (ZMOT) Added to the Traditional Marketing Model?

    7 years ago
  • Digital analyst showing marketing growth

    Data Analytics are no use without the Digital Analyst

    7 years ago

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data analytics data visualization digital analyst Zero Moment of Truth ZMOT

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