Browsing Date

Month: June 2016

What has the Zero Moment of Truth (ZMOT) Added to the Traditional Marketing Model?

illustration of Zero Moment of Truth (ZMOT)

The Zero Moment of Truth is the most important time for a marketing analyst to understand a consumer because at this point they can still be moved in their decision.

Data Analytics are no use without the Digital Analyst

6 years ago • 1 comment • 2

Digital analyst showing marketing growth

A piece of software can make it available to us, but if analysts don’t know where to look, what metrics to compare or how to interpret what they’ve collected, it wouldn’t be worth a penny.