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What has the Zero Moment of Truth (ZMOT) Added to the Traditional Marketing Model?

7 years ago • 0 comments • 2
illustration of Zero Moment of Truth (ZMOT)

The Zero Moment of Truth is the most important time for a marketing analyst to understand a consumer because at this point they can still be moved in their decision.

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About me

Irina Micov
Irina Micov
I'm a journalist with a great interest in marketing and a tenacious curiosity about everything that the digital world has to offer.

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